A Rube Goldberg machine or device is any exceedingly complex apparatus that performs a very simple task in a very indirect and convoluted way. Rube devised such pataphysical devices. The best examples of his machines have an anticipation factor: the fact that something so wacky is happening can only be topped by it happening in a suspenseful manner.
Wednesday, March 3, 2010
OK Go - This Too Shall Pass - Rube Goldberg Machine version
Directed by James Frost, OK Go and Syyn Labs. Produced by Shirley Moyers. The official video for the recorded version of "This Too Shall Pass" off of the album "Of the Blue Colour of the Sky". The video was filmed in a two story warehouse, in the Echo Park neighborhood of Los Angeles, CA. The "machine" was designed and built by the band, along with members of Synn Labs ( http://syynlabs.com/ ) over the course of several months.
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